If you need proof that stories are the right way to inspire and motivate others, then just think about Christmas. From the founding story of one of the world’s great religions to the annual battle among retailers for the best Christmas advertising campaign…and ultimately your money.
All are a story, have stories running through them or will use story structures to capture and keep your attention.
All attempt to tap into your emotions which psychologists have identified as motivating forces, preparing us for action.










