When communicating, aim to amplify what you are saying and create limitless understanding which will help you to build a deeper connection. Only then can you hope to inform, influence and inspire the people that matter.
Today, tomorrow and every day after that. Build story into how you communicate. This will help you build connections with others.
Understanding what the right story is for any given context will help you to build a deeper connection with the people that matter. Now and in the future.