Storytelling

Why stories connect with your emotions

Why stories connect with your emotions

If you need proof that stories are the right way to inspire and motivate others, then just think about Christmas. From the founding story of one of the world’s great religions to the annual battle among retailers for the best Christmas advertising campaign…and ultimately your money.

 

All are a story, have stories running through them or will use story structures to capture and keep your attention.

All attempt to tap into your emotions which psychologists have identified as motivating forces, preparing us for action.

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Be meaningful to others unless you want to be forgotten

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Be meaningful to others unless you want to be forgotten

Psychologists discovered nearly 150 years ago the right way to make sure what you are saying is remembered by the people that matter.  

German psychologist, Hemann Ebbinghaus, discovered that meaningful things are remembered more than random, meaningless things.

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What is the detail you need to work on to be a better communicator?

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What is the detail you need to work on to be a better communicator?

Knowing the ingredients of a performance is crucial if you want to work on what matters to improve from ok to good to great.

If not, you could be investing time, energy and even money on improving something that makes no tangible difference.

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Tell the right story and at the right time

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Tell the right story and at the right time

Today, tomorrow and every day after that. Build story into how you communicate. This will help you build connections with others. 

Understanding what the right story is for any given context will help you to build a deeper connection with the people that matter. Now and in the future.