There are many examples of high performers who are disciplined in how they approach their work and so remove any potential lack of motivation from ever becoming a barrier to progress. Instead, they replace it with an action focussed approach.
Why stories connect with your emotions
If you need proof that stories are the right way to inspire and motivate others, then just think about Christmas. From the founding story of one of the world’s great religions to the annual battle among retailers for the best Christmas advertising campaign…and ultimately your money.
All are a story, have stories running through them or will use story structures to capture and keep your attention.
All attempt to tap into your emotions which psychologists have identified as motivating forces, preparing us for action.










