A statistic should be used as a key weapon to persuade someone to take the action you want but instead often create unnecessary barriers to understanding.
How to take people with you
You can have great plans and strategies, mission statements and goals but unless you get the communication right you will be a leader in name and title only.
Here are three ways for you to take people with you whether this is a handful in a team, a few dozen in a fast-growing start-up or many millions in a country.
